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	<title>Tech &#038; Sensibility &#187; SheGeeks</title>
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	<description>The human response to technology</description>
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		<title>You Say Tomato&#8230;: On Innovation and Semantics</title>
		<link>http://sonyadonaldson.com/you-say-tomato-on-innovation-and-semantics/</link>
		<comments>http://sonyadonaldson.com/you-say-tomato-on-innovation-and-semantics/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 18:23:35 +0000</pubDate>
		<dc:creator>Sonya</dc:creator>
				<category><![CDATA[media // culture]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[gaming narratives]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Orson Scott Card]]></category>
		<category><![CDATA[Project Natal]]></category>
		<category><![CDATA[SheGeeks]]></category>
		<category><![CDATA[Xbox]]></category>

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		<description><![CDATA[<p>Yesterday I wandered over to <a href="http://shegeeks.net" target="_self">SheGeeks</a>, one of the sites I follow for regular gadget and apps updates. Corvida Raven asked a question that I had been pondering my entire CES experience: “Where is the innovation?”</p>
<p><a href="http://sonyadonaldson.com/you-say-tomato-on-innovation-and-semantics/" class="more-link">Read more on You Say Tomato&#8230;: On Innovation and Semantics&#8230;</a></p>
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			<content:encoded><![CDATA[<p>Yesterday I wandered over to <a href="http://shegeeks.net" target="_self">SheGeeks</a>, one of the sites I follow for regular gadget and apps updates. Corvida Raven asked a question that I had been pondering my entire CES experience: “Where is the innovation?”</p>
<p>Like Corvida, my expectations were high. I wanted to be wowed and wooed by innovative technology. As someone who has attended 50-11 CESs (and a COMDEX or two), I still go Lady Gaga for the annual event. And while there were certainly loads of interesting and thought-provoking tech, “innovation” is not necessarily the word I would use. It’s been pointed out to me (by mainstream media) that 3DTVs (with glasses that make my head hurt) and e-readers were the big news at this year’s show. How could I not see innovation? My guess is that I am working with a different set of rubrics.</p>
<ul>
<li>When we say innovation, what do we really mean? For me, innovative tech is something new that fundamentally changes the way we think and act—it changes minds, behaviours, and lives.</li>
<li>Is it really innovation or a successful evolution of a technology? Is there the potential for tech to become innovative? I think we have to make those distinctions. The word (like the phrase “game changer”) gets thrown around a lot, and given this particular economic climate, I understand why there may the need to get people excited about ginormous 3D TV screens and e-readers. I get it. We have to buy stuff. Or do we?</li>
</ul>
<p>This doesn’t mean that what we saw doesn’t have the potential to have a great impact on our lives. Here are a few things I saw that I think hold great potential:</p>
<ul>
<li>Microsoft’s Xbox, <a href="http://www.xbox.com/en-US/live/projectnatal/" target="_self">Project Natal</a>—and really gaming in general. This is actually the most exciting space for me for several reasons. I have been interested in gaming narratives and the implications of game play in education ever since I first read <a href="http://www.ender.com/ender/" target="_self">Orson Scott Card’s Ender’s Game</a>. Microsoft’s moves with Xbox and Natal, as well as their forthcoming “Alan Wake” serial game, which focuses on a strong narrative, indicate to me the shifts happening on the TV/film front. Given the increase in movies-turned-video-games and video-games-turned-movies, I see that gaming has spotted an opening and will continue to exploit it. As my review of <a href="http://sonyadonaldson.com/watching-avatar-but-dreaming-of-tron/">Avatar</a> might have suggested, as great as the tech was, the narrative was a huge disappointment—and just not a good complement to the technology in the movie. Lots of opportunities here for game developers, writers, narrativists, multimedia artists, musicians, and a host of others to enter the space. I’ll save my commentary on the possible synergies between Natal and the adult video industry for another time…</li>
<li>Home Entertainment—Devices like <a href="http://www.seagate.com/www/en-us/products/home_entertainment/freeagent_theater_plus/" target="_self">Seagate’s Free Agent Theater+</a> Home Media Player are also interesting to consider. It’s a relatively inexpensive option for the family that lets users store and share media a well as access Netflix, YouTube, and Media Fly content, among others.</li>
<li>e-readers have now become ubiquitous, with everyone from Amazon to Samsung to iRiver. This year’s CES saw an entire e-reader section on the show floor. And I think some devices have the potential to really change things. But, I still have questions regarding content and digital rights. Had a great conversation about this with an IP attorney (coincidentally, a former UVA law prof—CES can be that random sometimes).</li>
<li>3D TV&#8230;I know, I know. I said some stuff above about this. But I am looking forward to the ways in which this particular technology will continue to evolve</li>
</ul>
<p>So, while this year&#039;s CES didn&#039;t bowl me over, I was impressed by some things. And I am looking forward to the ways in which the technologies I saw will unfold during the year. Consumers need to ask tough questions and demand more of their tech. And I think this is the year companies will finally begin to deliver on our expectations.</p>
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